Our vintage items are carefully examined and selected. Typically around 20 to just under 100 years old. Our descriptions and photographs will clearly indicate the condition of the item. These will not affect the wear or use of the item. There may be slightly more noticeable signs of wear, scratches or marks. Used, may be an older or well-loved item. Any notable flaws or signs of wear are stated in the listing. Slightly worn corners, creases in leather, and tarnished hardware may be visible. Item shows some wear and signs of previous use, but still has a lot of life in it. There may be faint signs of wear, slight scratches, pilling, marks or nicks which are not particularly noticeable and will not affect the use or wear of the item. May have very slight signs of having been used upon close inspection. Virtually NewĪppears to have been used only a handful of time and is nearly new in condition. These items may have minor signs of handling – as would any item available at an authorised dealer or boutique – given that customers would reasonably handle an item when trying it on or examining it for purchase. “New” items may also be “pre-owned”, that is, purchased by one of our consignors and never used. This means the item may have been purchased by us from an authorised dealer or a store. In preparation for the cutover, production of the outgoing watch models was halted 18 months ago and the new models won’t roll into stores until September, which Arnault described as a pause that would allow the brand to explain the new direction to would-be buyers.Ĭonsidered a unisex model, the new 40-mm Tambour watch will come in two steel options with either a silver-gray or a deep blue dial, both priced at 19,500 euros a steel-and-gold model one in solid 18-karat yellow gold, and a rose gold version.Īmong the immediately visible design changes are the absence of lugs and the integrated bracelet but also a slimline profile of just over 8 millimeters - against 13 for the current Tambour designs - that has been designed to appear even thinner.In new condition, that is, never used. This is the “good fortune of being part of a big house that’s historically believed in watchmaking,” initiated with the 2002 launch of the first Tambour design and furthered by investing in La Fabrique du Temps to “create high watchmaking in a more spontaneous way, without having to think about an immediate return on investment,” he said. But we are installing ourselves step by step, building a stable business.” “We’re not going for an exceptional success or launching with a bang. “We aren’t going to change strategy midway because it didn’t work,” he continued. He is “not interested in tripling the business by maximizing, lowering prices and doing more volume.” Instead, this step is about “leveraging the know-how of our craftspeople and ensure that a client entering a Louis Vuitton store - for the watches or by chance - will see that have a level of execution on par” with watchmaking pure players.Īrnault said the move was part of a long-game strategy that stretches to 2030, “whatever the result of this collection.” In a nutshell, the positioning is about showing how serious the French luxury house is about its watchmaking chops. “There’s also this idea of respecting long-standing clients and bringing value to what they’ve already collected.” It’s to ensure that our historical collectors, our brand aficionados can recognize themselves in a more entry-level high-end watchmaking piece,” he continued. “Our goal is not to put a watch on everyone’s wrist. “Whatever the performance we have today - and it’s rather good - I’m not looking at it to pilot this change,” Arnault said, deeming the Tambour iteration the brand’s biggest watch launch of the past 20 years. All of these will be covered by a five-year warranty, up from three.Īccording to the executive, today’s Louis Vuitton watch clientele is split between those who buy watches as fashion accessories and watch enthusiasts and collectors.īut the perspective of losing the first category doesn’t faze him, even though he imagines them reaching for the connected watch and its customizable digital watch faces to match their outfits. The brand’s lineup will go from more than 100 active references to around 20, including a handful of women’s watches, the connected Tambour Horizon Light Up watch, the Tambour Street Diver launched in 2021, and the five new Tambour models, with high watchmaking on top of that. The 40-mm three-hand Tambour is a more unisex model, available in steel, steel-and-gold and solid gold.
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