![]() ![]() Science and Tech Reporter Anugraha Sundaravelu dives into Discord at UK’s Metro. While first known as a community for gamers, about 30% of users say they are on the platform for other activities, such as an alternative to internal chat platforms (such as Slack and Microsoft Teams), virtual book clubs and education. In this recap, ZDnet’s Steven Vaughan-Nichols takes a deep dive into four alternatives: Diaspora, Counter.Social, Tumblr and Mastodon.ĭiscord’s popularity has greatly grown since the start of the COVID-19 pandemic, boasting more than 100 million monthly active users. While organic Twitter seems to be steady, social media users are still very much on the lookout for alternatives. However, Ad Age, which also writes about brands’ concerns over fake Twitter accounts, quotes one unnamed agency ad buyer as saying organic Twitter activity remains strong: “Almost no one is stopping posting, right, which is fascinating, so like, organically, executives are still tweeting and brands are still posting from handles.” More and more brands and ad agencies are pausing Twitter advertising and many are putting annual contract negotiations on hold amid fake brand accounts, brand safety concerns and staff instability, say ad buyers and advertisers, reports The Wall Street Journal. More brands pause Twitter advertising, but still tweeting Musk says “rock solid” Twitter Blue to return Nov. ![]() TikTok adds demographic insights to Audience Manager, via Social Media Today.YouTube enables Q&As during livestreams, via TechCrunch.Report: Encrypted messaging may be in Twitter’s pipeline, via TechCrunch.Tumblr takes jab at Twitter with new Important Blue Internet Checkmark, via Adweek.The feature doesn’t require updates to current software. 11, brands can place ads on the home page of Instagram’s Explore tab via the platform’s Marketing API, which also provides performance data and preview capabilities. Instagram Explores new ad placement featureĪs of Nov. Select US businesses have been invited to participate. TikTok is letting US users purchase products directly within the app via a TikTok Shop test after launching the service in the UK and parts of Southeast Asia. TikTok testing social shopping among US users In other LinkedIn news, the platform also is introducing revenue attribution reporting, several ad formats and search engine optimization for newsletters and articles, reports The Drum. LinkedIn adds brand safety features, marketing toolsĭoubleVerify is offering brand safety and contextual tools for LinkedIn advertisers as part of an expanded partnership, reports Adweek. Below, you’ll learn about the changes and new features of the top social media platforms, as well as trends, how-tos and business news. In that same vein, we’ve started a Friday recap of the top news about your favorite - and not-so-favorite(?) - social media platforms. In our more than 250 free newsletters, we scour the web for news about your industry to help you work smarter. At SmartBrief, we don’t like to waste time. ![]()
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